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- PUBLIC AWARENESS OF RESERVOIRS AND DAMS IN THE SOCIAL MEDIA AREA: A CASE STUDY ON THE DISSEMINATION OF THE ‘THREE GORGES DAM DEFORMATION’ RUMOR
| Jounal : | the proceeding of CIGB ICOLD, international commission on Large Dams |
| Author : | |
| YEAR : | 2022-07-01 |
| Vol. : | |
| No. : | |
| Page : | 326-332 |
| Abstract : | A rumor about Three Gorges Dam deformation caused much concern in the global dam industry in 2019. The widespread rumor demonstrated that the public lacks knowledge of reservoirs and dams, an issue that constitutes a long-standing social problem. In the social media era, mainstream and social media have formed a Dual Discourse Context. Meanwhile, the public often forms incorrect conclusions about dams based on their own individual experience. Such rumors tend to align with existing, widely held beliefs and thus resonate and spread freely. This paper analyzes the background to the rumors and the reasons that coalesce to create such hearsay, formulates taxonomy for the spreading of erroneous information through different channels, and examines the roles played by various subjects in communi?cating the information. This article argues that engineering communications should adhere to the objective laws of the social media era and form a discourse system that conforms to the public’s consumption behaviors for social media to create differen?tiated yet overlapping discourse spaces. This paper also proposes that high quality engineering communications could be deployed to adjust the relationship between engineering and the public and create a sound environment that is conducive to the orderly progress of engineering activities. |